Professor Dominic Medway FIPM, an international authority on place marketing and management, has returned to Manchester Metropolitan University Business School after a decade at the nearby Alliance Manchester Business School.

“Manchester Metropolitan University has clearly established itself as a centre of world-class excellence in place marketing and management. It hosts the Institute of Place Management, and it is the home of the Journal of Place Management and Development, for which I am the Academic Editor. Moving back here to join forces with other leading academics in my field was therefore an obvious choice” said Dominic.

Professor Medway first joined Manchester Metropolitan University in 1996, following completion of a PhD in Geography at the University of Leeds. Back then, he was part of a team of academics looking at the emergent topic of town centre management - an area of research for which the University gained an outstanding reputation. His work continues to examine the complex interactions between places, spaces, and those who manage and consume them. Recently completed studies have addressed issues such as stakeholder interaction in urban place partnerships, how litter affects people’s perceptions of space, and the potential role of smell in the marketing of places.

Dominic's primary goal is to help develop research within his area of study and the broader marketing discipline. He will be looking to assist early career researchers develop their confidence and refine their publication and engagement activity, with a view to maximising the impact of their work, and further demonstrating the real-world relevance of scholarly inquiry at the University. During 2016, he will be focusing his own research activity on issues such as the corporate renaming of football stadia, the role of traditional markets in towns and cities, and designing smell into spaces of consumption (e.g. retailing, theatre and art galleries) for marketing and experiential purposes.

Professor Julia Clarke, Dean of the Faculty of Business and Law, said “We are delighted to welcome Dominic back to Manchester Metropolitan University. He joins our team of leading experts in place management and is set to make a fantastic contribution to our marketing programmes and research.”

His return to Manchester Metropolitan University was also welcomed by Professor Cathy Parker, Chair of the  Institute of Place Management Executive Board, who commented: “I first started working with Dominic nearly 20 years ago, and he still has the same infectious passion for people, places and research. I know he will play a very influential role in ensuring place management and marketing research ultimately leads to better places.”

We expect to be able to tell you more about Dominic's further engagement with the Institute shortly.

Some of Professor Medway’s recent notable publications include:

Le Feuvre, M., Medway, D., Warnaby, G., Ward, K. and Goatman, A. (2016) ‘Understanding stakeholder interactions in urban partnerships’, Cities, 52: 55-65.

Medway, D., Parker, C., & Roper, S. (2016). ‘Litter, gender and brand: The anticipation of incivilities and perceptions of crime prevalence’, Journal of Environmental Psychology, 45: 135-144.

Grimes, A., Medway, D., Foos, A. and Goatman, A. (2015) ‘Impact bias in student evaluations of higher education’, Studies in Higher Education, Forthcoming.

Henshaw, V., Medway, D., Perkins, C. and Warnaby, G. (2015) ‘Marketing the city of smells’, Marketing Theory, Forthcoming. DOI: 10.1177/1470593115619970
Medway, D. (2015) ‘Place Branding and the “Other” Senses’. In: Kavaratzis, M., Warnaby, G. and Ashworth, G. J. (Eds.) Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Heidelberg: Springer.

Parker, C., Roper, S. and Medway, D. (2015) ‘Back to basics in the marketing of place: The impact of litter upon place attitudes’, Journal of Marketing Management, 31(9-10): 1090-1112.

Medway, D. and Warnaby, G. (2014) “What's in a name? Place branding and toponymic commodification’, Environment & Planning A, 46(1): 153-167. doi:10.1068/a45571