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Town and city centres have changed in many ways over the years in response to technological, societal and other advances, not least the development of out of town shopping. That change continues as the UK leads the world in its adoption of online retailing. This growth is rapid and it is difficult to foresee with any degree of certainty what it will mean for the future of town and city centres, and potentially for society as a whole. Will all centres be equally impacted or will change vary depending on the scale and nature of the centre? What impact does a centre’s location, both geographic and in relation to other centres, have? Does the size and nature of its catchment matter? What other factors might make some centres better suited to thrive in the future? There are many similar questions.
#BDSU builds on work already undertaken by several of the partners in the High Street UK 2020 (HSUK2020) project which was part funded by the Economic and Social Research Council (ESRC), and which identified 201 factors from the academic literature and feedback from 10 partner towns that have an impact on town centre vitality and viability. HSUK2020 worked with experts using the Delphi technique to rank these factors in order to identify which are the 25 most significant in terms of impacting town centre health and being subject to local initiation or control.
As part of the project we have been able to look at footfall (pedestrian flow) data provided by Springboard for some 150 town and city centre locations across the UK gathered 24 hours a day, 7 days a week, in some cases for over 10 years. Analysis of this data revealed that not all centres are used in the same way and some distinct footfall signatures could be detected. This is important as it suggests that towns used in different ways may need different initiatives to maintain their vitality and viability. This data also suggests that towns with more defined signatures were more robust in terms of maintaining footfall. We are now in the process of sharing the footfall signatures with locations that use Springboard to gather data.
#BDSU is now developing evidence-based forecasting tools that can be used by town centre partnerships, BIDs, Local Authorities, policy makers, retailers and the property industry to enable better decision making in respect of town and city centres.
The project started on 1st August 2016 and was co-funded by Innovate, the UK Innovation Agency until July 2018. The current development work is supported by Manchester Metropolitan University, Springboard and the Institute of Place Management. We will be posting regular updates throughout the course of the programme. If you want more detail on the project, please contact IPM Director Simon Quin via simon@placemanagement.org